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Clean formulas and new packaging as brand doubles distribution at Sephora and makes US a priority growth market.
March 21, 2024
By: Christine Esposito
Editor-in-Chief
Skincare brand Innisfree has relaunched in US with new packaging, new logo and new clean and cruelty-free formulas. In addition, the brand has doubled distribution at Sephora US doors and is now stocked in more than 1,200 brick-and-mortar store locations including full distribution at Sephora at Kohl's. The brand, which is owned by Amorepacific, says the US is its priority Western growth market. It will double marketing investments in the region, according to reports. “Innisfre...
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